WHO I TYPICALLY WORK WITH
Companies that:
need a senior marketing partner without hiring full-time
are launching new products or entering new markets and need a clear GTM plan
are early–mid stage and need a scalable marketing foundation
feel they’re investing in marketing without seeing clear results
SERVICES
WHAT I CAN DO FOR YOUR BUSINESS
I step in as a senior marketing partner to your team, focusing on structure, clear priorities and hands-on execution to help you get measurable results.
Marketing & Growth Strategy
Clear priorities, focused plans, and a roadmap aligned with your business goals, powered by analytics and measurable KPIs.
Content Strategy & Thought Leadership
Content plans, narratives, and social media presence that build visibility, credibility and consistent organic growth.
Demand, Lead Generation & ABM
Campaigns and funnels that generate qualified leads and support a stable pipeline, helping your sales team start conversations faster.
Brand, Messaging & Positioning
A clear story and value proposition that resonates with your ideal customers.
GTM for New Products & Markets
Research, positioning and launch plans that reach the right audience quickly and drive early adoption.
PR, Events & Partnerships
Visibility where your audience already is: media, industry events, influencers and streamers.
HOW WE CAN WORK TOGETHER
Consulting & Advisory
Senior support with strategic guidance and help with execution.
Available as ongoing advisory or one-off consultation sessions.
Best for: founders and lean teams who want a senior marketing partner without hiring full-time.
Strategy & Audit
A deep review of your current setup + a clear 3–6 month action plan.
Best for: companies that need clarity, structure and a strong, scalable marketing foundation
Fractional Head of Marketing
Part-time marketing leadership to define strategy, lead key initiatives and align marketing with sales, product and business goals.
Best for: growing companies that need a marketing leader, but not a full-time hire.
Project-Based Execution
Focus on a specific initiative: content, campaigns, messaging, GTM, events, social media, PR.
Best for: companies that need something delivered end-to-end.
I'M GOOD WITH NUMBERS
12+
years leading marketing across B2B, SaaS, tech & iGaming
2–3×
more qualified leads through targeted campaigns and content
60%+
growth in social media visibility and engagement
2–4×
better campaign performance through clear positioning
ABOUT ME
I’m Kate – a marketing leader with 12+ years of experience across B2B, iGaming, SaaS, tech and AI.
I’ve built marketing functions from scratch, hired and led teams, and worked closely with founders, CEOs, sales and product teams to drive measurable growth.
I specialize in strategy, content, demand and lead generation, and clear execution – with a simple approach: marketing exists to support revenue, build trust, and help your company grow.
My clients work with me because I’m:
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hands-on, practical, and efficient in execution
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able to translate complex products for wider audiences
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strong in stakeholder and partner relationships – from founders and sales teams to media and influencers
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focused on what actually drives results and revenue
I help teams get quick wins fast while creating the structure for scalable growth.
